The SoLoMo Manifesto


Just About Everything Marketers Need to Know About the Convergence of Social, Local, and Mobile (SoLoMo)

A Whitepaper by Rob Reed


The SoLoMo Manifesto explores the entire ecosystem of social, local, and mobile, as viewed through the enterprise marketing lens.

  • 10,000 Words
  • 28 Pages
  • 16 Outside Sources
  • 12 Featured Applications
  • 4 Featured Platforms
  • 2 Custom Infographics
  • 1 Matrix Reference

“This is mandatory reading for marketers, developers, and investors who are interested in the SoLoMo space. I think we’ll look back on The SoLoMo Manifesto as a reference for where social, local, and mobile stood at the start of 2012.”–Mark Evans, Creator of the Geo-Loco and Social-Loco conferences.

To get your copy of The SoLoMo Manifesto, click here and fill out the form:

You’ll receive an email with a link to download the PDF.

If you’d like to read our original whitepaper, From Hype to Holy Grail, it is available as a series of blog posts:

Location-Based Marketing Whitepaper: Part I

Location-Based Marketing Whitepaper: Part II

Location-Based Marketing Whitepaper: Part III