Location Engagement Analytics
The location-based services (LBS) market is young and highly fragmented. In the aggregate, however, it represents hundreds of millions of valuable consumer engagements every day, the vast majority of which go unnoticed and unappreciated. While few if any of the individual services offer a sufficient enough scale to justify serious marketing resources, the space as a whole amounts to the holy grail of marketing. This is the basis of the MomentFeed Location Engagement Analytics (LEA) platform.
The LEA platform enables clients to do the following:
- Monitor location-based engagements across multiple locations from a broad range of LBS including Twitter and Foursquare
- Measure the level of engagement on a relative scale
- Conduct ongoing competitive analysis for traffic and engagement
- Develop, optimize, and track location-based campaigns through multiple providers as well as custom solutions
The MomentFeed LEA platform provides the insight and intelligence marketers need to make sense of the LBE channel, particularly from an analytics point of view, and to then make informed decisions about how to access and leverage it.
For a demo of the LEA product, please contact us.
