According to Google, by 2025, most online searches will take place on mobile or voice devices. So, as a multi-location brand, you need to pay as much attention to your digital “merchandising” as you do to your physical locations....

Every day we speak with professional marketers who have decided to invest more resources against reaching the consumers who are relying on their smartphones as personal GPS and shopping/dining devices -- right at the moment of purchase decision-making. Just as marketing professionals have enhanced their...

The Google 3-pack refers to the first three results that pop up when a consumer does a search that Google identifies as having local intent. Learn how you -- as a multi-location brand or franchise -- can rise to the Pack and generate more sales...