According to Google, by 2025, most online searches will take place on mobile or voice devices. So, as a multi-location brand, you need to pay as much attention to your digital “merchandising” as you do to your physical locations....

Every week we read about chain restaurants and retailers closing locations, declaring bankruptcy, and struggling to survive. But many multi-location brands have lasted and prospered for 10, 20, 30, and even 50 years or more. What makes these companies unique? Smart brands...