Every day we speak with professional marketers who have decided to invest more resources against reaching the consumers who are relying on their smartphones as personal GPS and shopping/dining devices -- right at the moment of purchase decision-making. Just as marketing professionals have enhanced their...

The Google 3-pack refers to the first three results that pop up when a consumer does a search that Google identifies as having local intent. Learn how you -- as a multi-location brand or franchise -- can rise to the Pack and generate more sales...

Every week we read about chain restaurants and retailers closing locations, declaring bankruptcy, and struggling to survive. But many multi-location brands have lasted and prospered for 10, 20, 30, and even 50 years or more. What makes these companies unique? Smart brands...