According to Google, by 2025, most online searches will take place on mobile or voice devices. So, as a multi-location brand, you need to pay as much attention to your digital “merchandising” as you do to your physical locations....

The Google 3-pack refers to the first three results that pop up when a consumer does a search that Google identifies as having local intent. Learn how you -- as a multi-location brand or franchise -- can rise to the Pack and generate more sales...

As marketers are discovering, mobile-local searches are their own unique category. In fact, most searchers don’t even need to type “near me” anymore, because their phones will automatically show them the closest places to buy, shop, and eat. Although we don’t purport to have all...

Will fans find YOUR location when they're pre-gaming? Your mobile local restaurant marketing strategy or retail approach can make all the difference....