Everyone knows that social media management is a must-have today. The question is where is social media influence most effective? Facebook, Google+, Instagram, Twitter, Snapchat or maybe Yelp?
For multi-location brands, 85% of consumer engagement now takes place on the pages that represent business locations – not brand pages – on every social media network.
When you consider most companies’ social media resources are devoted to brand pages, there’s a massive gap in customer engagement potential. This presents a huge opportunity for forward-leaning multi-location brands.
But how can you effectively manage a handful of brand pages along with thousands of local pages with the same staff? And, how can you continue to maintain brand guidelines while speaking with a locally authentic voice?
With 85% of your customer interactions now happening on pages other than your website and national (brand) pages on Google, Facebook, Apple or Yelp, you need to make sure you’re building a community-centric social media presence. One that empowers you to more easily engage with consumers once they find you – no matter where that is.
This means capturing the feel of the community through photos that show friends and neighbors, providing an avenue for local managers to communicate to the neighborhood and speaking with a locally authentic voice.
All of this creates significantly more engagement. It boosts brand loyalty, helps you stand out from competitors and broadens your reach as you gain social referrals and recommendations within communities. But you must be equipped to take advantage of those opportunities.
With MomentFeed you can go from managing just a few brand pages to handling thousands (or tens of thousands) of location pages without blinking an eye. We’ll help you scale your social media management and take advantage of the boost local pages offer without increasing your team.
If you’re speaking to your audience in a one-size-fits-all voice – whether on social media or anywhere else accessed through mobile – you’re either saying nothing to everyone or the wrong thing to everyone. Mobile is all about immediacy and relevancy, and to drive sales through mobile, everything has to tie back to your individual locations.
This can be especially challenging for multi-location businesses – but MomentFeed can help you shine.
With MomentFeed’s Social Media Manager you can turn your national social media strategy into a scalable solution for each of your locations. Provide consumers with the most relevant and useful information, and turn them into customers at the location nearest to them.
Momentfeed’s social media features play a big part in our digital and social strategy. It has made the task of managing nearly 300 restaurants’ online reputations much more manageable and far less daunting. MomentFeed makes it easy to execute, monitor and analyze.