Each location a consumer buys or consumes your products is unique. Information including address, phone number, hours of operation, inventory, neighborhood demographics, and consumer generated content like photos, posts, and tweets not only define that location but also the community that surrounds it. We refer to this as a brand’s Digital Identity. This information is what a brand needs to engage with consumers in a locally relevant and authentic way. The MomentFeed platform leverages these unique characteristics enabling localized marketing at scale.