What Retail Brands Must Do to Engage Customers in the Mobile Paradigm

White Paper: What Retail Brands Must Do to Engage Customers in the Mobile Paradigm

Overview

This white paper discusses the problems with internal location data and their impact on a brand’s Facebook and Foursquare presence. Solutions to these issues are presented. The paper also provides brands with clear steps on how to efficiently leverage brand advocates after optimizing their location data and corresponding venues/pages on Facebook and Foursquare.

Results

  • Efficient venue management
  • Brand message consistency
  • Better search results & discoverability
  • Increased customer engagement

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