14 Jun State of the Mobile Customer Experience for Multi-Location Brands
White Paper – State of the Mobile Customer Experience for Multi-Location Brands
Facebook, Google, Apple, Yelp and Bing – over 80% of consumer time on mobile devices is now spent on the apps, websites, and properties of these tech giants. As a trusted partner of each of these networks, as well as Instagram, Waze and Snapchat, MomentFeed has a unique view into the conversations between consumers and all these networks. Over 50 clients and 400 million impressions have been aggregated and anonymized here into a report benchmarking the current state of mobile consumer behavior—across businesses, industries, and consumer networks.
- Local digital engagement is 5x more impactful on consumer behavior than brand engagement
- A one-network strategy doesn’t cut it. Each network has something important to offer
- Accuracy matters. And it means much more than location coordinates.
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Explore these findings as well as several specific breakdowns of network behavior and consumer traffic across different business sizes and industries.