With Paid Media Manager, you can do more with less. Generate up to 2x the engagement and get 200% higher CTR with native mobile ads automatically personalized for every neighborhood.
Mobile is now used 70% more often than desktop, and mobile ad spend is now the majority of digital. And, brands can now attribute mobile ads directly to in-store foot traffic and optimize mobile campaigns for Store Visits.
Today’s customers demand relevant, authentic information when they’re at the point of sale, and there’s data to back it up – ads in “neighborhood campaigns” with location-specific information such as address and store manager have up to 98% more actions than generic campaigns for the same audience.
78% of customers want ads to be customized based on their location – and 32% went on to visit a store. Doing mobile advertising right can pay off big. Paid Media Manager will enable you to make your ads more relevant by connecting customers with your nearest location – not your national headquarters.
With MomentFeed’s Paid Media Manager you can combine the unprecedented relevance of neighborhood campaigns with the unparalleled reach of effective native advertising on the mobile networks your customers are spending most of their time: Facebook, Instagram, Snapchat and Google.
Run a single campaign that populates specific, relevant information for each location.
Establish an authentic voice by communicating directly from the nearest store.
Measure Store Visits and Foot Traffic, not just impressions or CTR, across the networks that matter most.
Connect with customers as they engage with your brand (96% of Facebook impressions happen on individual store pages rather than your brand pages).
Enable regional agencies store operators and franchisees to use approved ads with specified budgets.
Track and measure sales increases at each store, area, or region – and find out which networks that are making the most impact.
Paid Media Manager is designed to help brands and agencies run national and multi-market ad campaigns at scale, enabling you to more deeply engage a wider audience and attribute digital spend directly to sales at every location.
Mobile Ad Networks
Manage and measure campaigns across Facebook, Instagram and Google (ask about availability) through the same system.
Scalable Neighborhood Campaigns
Increase authenticity and relevance by running ads from each Facebook Local page, and personalize ads with dynamic fields for store manager, address, city, and specific regional promotions.
Online Interactions that Drive Offline Transactions
Drive in-store foot traffic by easily adding proven calls to action including click to call, click to order, click for directions (using any mobile navigation app), or click to buy (on your ecommerce website).
Local Operators Can Be Digital Marketers
Allocate your national advertising budget across individual stores. Enable operators, franchisees or store managers to choose from pre-approved campaigns, maintaining corporate standards while empowering locations.
Online AND Offline Attribution
Prove ad effectiveness on in-store sales by graphing sales alongside Facebook’s People Nearby data for a complete view of the in-store impact of your localized ads.