15 Nov MomentFeed Announces ‘Menu Manager’ to Increase Visibility of Multi-Location Restaurant Brands Through Detailed Voice Search Results
New capabilities will enable restaurants to provide robust menu information to influence consumer decision-making, drive in-store traffic
SANTA MONICA, Calif., November 15, 2018 — MomentFeed, the leader in mobile consumer experience management for multi-location brands, today announced the availability of Menu Manager — a new solution that enables multi-location restaurant brands and franchises to quickly create and update detailed menu information to drive top social and search results that influence consumers deciding where to go for their next meal.
Menu information such as food and beverage descriptions, photos, and prices are key to influencing mobile consumers searching for a specific type of food or cuisine nearby. For restaurants, ensuring accurate and descriptive menu information shows up in search results is crucial to remaining competitive and winning over customers. With the rise of non-branded food searches, restaurants without online menus risk not appearing in these searches. This is especially true on mobile where 49 percent1 of consumers use their phones to browse a menu before making a decision, which is a close second to finding a restaurant’s location (53 percent1).
“Having robust, easy-to-find, and accurate menu information is a major deciding factor when people are searching for nearby restaurants on their mobile phones,” said Robert Blatt, CEO of MomentFeed. “When we recently previewed Menu Manager and its voice search support capabilities, our clients couldn’t wait to get their hands on it due to its simplicity and the ability to update menu information across all restaurant locations with just a few clicks. Location-specific details like pricing, descriptions, and availability can also be easily customized for each location, which helps maintain relevant and accurate menu information to increase search rankings, local SEO, and improve visibility on mobile devices. It’s a win-win for restaurants as well as consumers who are looking for detailed information to help them decide where to eat.”
Available at no extra cost to brands using MomentFeed Visibility Manager, Menu Manager enables multi-location restaurant brands to provide a better customer experience with detailed menu information that shows up in search results on sites like Google, Facebook, TripAdvisor, Foursquare and Zomato. Restaurants can easily publish and manage this information across all locations through a simple, intuitive interface that also allows them to tailor menu items, descriptions, and prices that are unique to each location. Search sites like Google then use this menu data to drive local search results when people search for specific types of food. Menu Manager gives restaurant brands the power to capitalize on this opportunity and get the most accurate and up-to-date menu information in front of consumers at the critical moment of consideration.
MomentFeed leads the market with its Mobile Consumer Experience (MCX) platform that helps each brand’s locations become more discoverable, get more customers through the door, and drive revenue—all in a single place. The MCX platform consists of several synergistic products including Visibility Manager — now with Menu Manager — Location Finder, Social Media Manager, Paid Media Manager, Reputation Manager and Connect to integrate with your enterprise systems and bring insights to life with 3rd-party data.
To learn more about Menu Manager, please visit https://momentfeed.com/mobile-marketing/restaurants/
MomentFeed’s mobile consumer experience management software enables multi-location brands to make their nearest location the best choice for every mobile customer. The Mobile Consumer Experience (MCX) management platform helps organizations manage consumer engagement at the store or field level, creating a mobile experience that is more authentic, relevant and engaging for local consumers and directly drives in-store foot traffic across multiple channels, providing marketing attribution for each channel.
With an integrated management and reporting system that spans multiple channels including mobile search, social media, digital advertising and customer care, the MCX platform helps continuously and predictably capture more in-store sales for retailers, restaurant chains, banks, auto dealers, insurance companies and other franchised and corporate-owned multi-location businesses. MomentFeed was founded in 2010 and is headquartered in Santa Monica, California. For more information visit www.momentfeed.com.
1 RetailMeNot, Inc. “The Evolution of Dining in the Digital Age,” 2016: