MomentFeed's New Local Campaigns Solution Gives Old Spaghetti Factory 30x Return on Facebook Ad Spend
The US-Based Italian-Style Restaurant Chain Reached More Than 650,000 Unique Local Customers by Localizing Their Customer Engagement With MomentFeed's Content-Driven Platform
SANTA MONICA, CA--(Marketwired - Sep 18, 2014) - The Old Spaghetti Factory (OSF), an Italian-style restaurant chain, turned to MomentFeed, the digital marketing platform that connects brands and consumers at the local level, to conduct a localized advertising campaign targeted to Facebook fans and friends of fans at 19 OSF locations.
With MomentFeed's new Campaigns solution, which officially launches today, OSF was able to realize a 30x return on their $2,000 investment in Facebook advertising for this campaign. In joining forces with MomentFeed, OSF created an impactful brand experience on and off their social sites, reaching more than 650,000 unique Facebook users that lived near one of 19 test locations and increasing their customer transactions by more than 7,100 year-over-year.
"MomentFeed's platform made it easy for us to produce real business results through localized ads," said Ryan Durrett, Director of Marketing at Old Spaghetti Factory. "It's easy to assume that localized marketing would be impactful, but until now it's been hard to execute at scale, let alone prove. The campaign provided us with a clear picture of the return on our Facebook ad spend -- including a significant increase in real customer transactions in our restaurants. It demonstrated the impact a Facebook ad campaign can have when you provide a relevant, local call to action to the communities you serve."
The MomentFeed platform allows for national brands to engage local communities by ensuring their business locations can be found regardless of where consumers look, as well as driving more customers into the locations through targeted messaging and localized posts. This capability not only helped OSF, currently celebrating their 45th Anniversary, successfully engage with their existing fanbase, but also created a new community of OSF loyalists that will be back for years to come.
"Everyone is trying to close the loop between social engagement and sales. MomentFeed does this while providing a scalable way for national brands to have local relevance," said Robert Blatt, CEO of MomentFeed. "Our local analytics tie into the social and advertising portions of our platform providing retailers with the ability to truly match their online customer engagement to real in-store transactions."
Read the entire case study on Old Spaghetti Factory's success with the new MomentFeed Campaigns solution by visiting: https://www.momentfeed.com/osfcasestudy.