MomentFeed Announces New Capabilities To Boost Brand Visibility On Mobile Devices
MomentFeed’s Visibility Manager Ensures Multi-Location Brands Appear as First and Most Obvious Choice for Nearby Consumers
SANTA MONICA, CA (January 30, 2018) – MomentFeed, the leader in mobile customer experience management for multi-location brands, today announced a new Visibility Manager product with improved publishing, reporting and centralized management capabilities that will help brands achieve maximum mobile visibility. By significantly improving the precision, consistency, quality, and the distribution of each store’s unique business information across the most-used web and mobile services, Visibility Manager will now make a brand’s nearest location a nearby consumer’s first and most obvious choice on any mobile device. The additional visibility can significantly drive more online-to-offline actions, more foot traffic, and more sales, as well as improve the overall brand experience for consumers.
Visibility Manager will provide marketing teams with unique insights into the health of each store’s digital presence across more than 310 network directories, maps, navigation systems, social media sites, and web services. It also identifies location information inconsistencies such as data changes, errors, conflicts, and duplicates that occur on a regular basis and can negatively impact search rankings. Visibility Manager will update changed location data as quickly as it is identified across each network, including real-time updates and fixes. This empowers multi-location brands to not only ensure the nearest local business location becomes the first mobile search choice every time, but also helps brands understand what locations are being recommended by search engines, mobile apps and voice assistants. It will also highlight which listings require additional paid ad spend to create more visibility, and which are virtually invisible to consumers on their mobile devices.
“Mobile devices have blurred the lines between the online world and real world to the point where mobile now influences about 56% of all in-store sales,” said Robert Blatt, CEO of MomentFeed. “With the new capabilities announced today, we’re again leading the market with the most accurate location data, the most precise geolocation service, the most visibility into listing consistency, and the widest distribution of location data to more than 310 networks in North America. We’re empowering multi-location brands to secure and maintain the top recommendations when consumers look to their phone to find their next offline purchase or experience. With the right mobile visibility strategy in place, multi-location brands can best leverage the digital presence of their entire network of stores to become even more visible to consumers than online giants like Amazon.”
“Visibility Manager provides enhanced mobile search and location tools that makes it easier to manage all of our restaurant listings and local search strategy,” said Monica Hanono, at Rubio’s Restaurants, Inc. “Visibility Assessments provide a comprehensive way for us to identify discrepancies and improve our listing consistency and compared to what was available before. By comparing the overall health of each store’s visibility ranking across all of the different platforms, we can continue to provide unique location information to offer the best consumer experience possible when using a mobile device.”
Key to these new capabilities is the ability to run Visibility Assessments within the new product. Visibility Assessments allow multi-location brands to ensure their location information is accurate, as networks and data updates in maps, directories and web services can change this information without notification. Visibility Assessments compare location data in the MomentFeed system of record to the information ‘in the wild’ and highlight inconsistencies that haven’t been resolved in 30 days. Assessments show trends and improvements, and highlights potential issues with mobile visibility so they can be addressed. Assessments also measure discrepancy resolution time, giving marketers insight on how long inconsistencies were visible to consumers, and most importantly showing the overall visibility for important keywords for every location.
“Visibility Manager has provided our team with an entire suite of management tools that make managing the digital presence of our clients’ locations easier and more efficient than ever,” said Ryan Hurley at The Archer Group. “Momentfeed has always been able to clearly demonstrate the success of our search engine optimization programs, and these new tools – specifically the Visibility Assessments – provide quick, effective, and comprehensive ways for us to continually improve location data accuracy and listing information, which is otherwise burdensome compared with other tools. We’re confident that with Visibility Manager, we can continue to fine-tune our clients’ digital assets to give them full peace of mind, and ultimately offer the best consumer experience possible.”
Like all of MomentFeed’s products, Visibility Manager leverages a centralized location data repository to provide more authentic consumer engagement and maximize a brand’s mobile visibility, and increase awareness and loyalty at each of their locations. By empowering centralized marketing teams — as well as distributed field managers and franchisees — MomentFeed turns every location into an engaging mobile storefront on networks such as Facebook, Instagram, Snapchat, Google, Bing, Yelp, Waze and hundreds more.
To learn more about Visibility Manager, please visit this blog post
MomentFeed’s mobile customer experience management software enables multi-location brands to make their nearest location the best choice for every mobile customer. The Mobile Customer Experience (MCX) management platform helps organizations manage consumer engagement at the store or field level, creating a mobile customer experience that is more authentic, relevant and engaging for local consumers and directly drives in-store foot traffic across multiple channels, providing marketing attribution for each channel
With an integrated management and reporting system that spans multiple channels including mobile search, social media, digital advertising and customer care, the MCX platform helps continuously and predictably capture more in-store sales for retailers, restaurant chains, banks, auto dealers, insurance companies and other franchised and corporate-owned multi-location businesses. MomentFeed was founded in 2010 and is headquartered in Santa Monica, California. For more information visit momentfeed.com.