Understanding Generational Consumer Behaviors And Preferences Can Help Businesses Reopen Successfully

The impact of COVID-19 on national, brick-and-mortar brands was recently studied by MomentFeed. The company surveyed 1,000 people to better understand how generations of consumers may react to business openings and what possible steps brick-and-mortar stores can take to effectively appeal to different consumer groups. The good news: 91% of those surveyed said they “will return to restaurants, shops, gyms, banks, theaters, spas and other offline businesses.” However, there will be preferences and lasting changes that all brands need to consider.

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