How Emerging Technologies Will Affect Your Business in 2018

In 2018, a few major trends are expected to reach their peak. Voice search is changing the way people find information online, with Siri and Alexa now able to understand conversational search patterns. Artificial intelligence enables the transition from basic marketing to helpful information, anticipating user needs and offering recommendations on their behalf. And augmented reality now invites full brand immersion with interactive imagery and live content.

The most successful marketers will take advantage of these trends while they’re still in their infancy. Time and time again, those companies that are ahead of the curve come out on top.

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MarTech Today