Cousins Subs Leverages Social, Marketing Tech to Stay Local

Justin McCoy, Cousins’ vice president of marketing, can remember setting up the company’s first Facebook page nearly a decade ago. “As everything has continued to evolve, a branded global page has become less and less effective based on the competition in the space and the changes Facebook has made.”

Cousins works with marketing platform MomentFeed to manage its local store listings and data. Since Cousins brought MomentFeed abroad, its monthly views on Google listings have increased by over 20%. In 2017, when a user searched “subs” on Google, 58% saw Cousins Subs appear as the first result.

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