Case Study: East Coast Wings Uses Localized Ads to Fight Against Post-Super Bowl ‘Wing Fatigue’

Super Bowl advertising can drive buzz for national brands, but putting together high-profile TV spots to run during a national broadcast is too expensive an endeavor for most regional brands. With the big game fast approaching, some restaurant chains are taking a more localized approach and tapping into Super Bowl fever without spending millions on 30-second TV spots. The fast-casual dining franchise East Coast Wings + Grill has first-hand experience with leveraging hyperlocal advertising during the Super Bowl.

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