Working the Local Angle: Benefits of Location-Based Technology

With the rapid adoption of smartphones in the United States, marrying marketing with technology and location can bring in more sales and satisfied customers for restaurant and hotel operators. As of last year, two-thirds of Americans owned a smartphone, according to The Nielsen Co., and location-based technologies, including beacons and geo-fences, are giving hotels and restaurants access to customers in a whole new way.

Read full article, originally published on:

Hospitality Technology