Old Spaghetti Factory Gets Local with Social

Italian restaurant chain The Old Spaghetti Factory is targeting its Facebook fans with specialized messages and offers based on their location, and that kind of personalization is helping ROI and increasing customer transactions. The Old Spaghetti Factory is working with local engagement specialists MomentFeed to target Facebook fans based on their locations via a campaign management tool that allowed for hyper-local advertising of national ad campaigns, but at scale.

Read full article, originally published on:

Chief Marketer