MomentFeed Launches First Solution To Help Brands Manage Facebook Ratings And Reviews
90% of consumers say online reviews impact buying decisions, but marketers need solutions to easily monitor and respond to online reviews in one central location
SANTA MONICA, Calif. – May 7, 2014 – MomentFeed, the digital marketing platform that connects brands and consumers at the local level, today introduced a solution for brands to manage the Facebook ratings and reviews from all their business locations in one single place.
The new capabilities add another level of convenience for brands already on the MomentFeed platform – such as 7-Eleven, JCPenney and The Home Depot – to capture local audiences, engage with consumers in authentic and locally relevant ways and measure performance down to the point of sale. MomentFeed’s solution is the first to unify ratings and reviews across every local Facebook page. Brands can now sort all customer reviews based on their corresponding star ratings and even respond. MomentFeed also brings together Instagram photos, Facebook posts, Foursquare tips and tweets.
“Brands have been telling us they need greater visibility into what their customers are saying about in-store experiences,” said MomentFeed CEO Robert Blatt. “Networks like Facebook provide excellent customer feedback mechanisms, but brands have had to go to each local Facebook page to see those ratings and reviews, which simply does not scale. With this new functionality, we make it easier than ever for our brand partners to turn offline consumer experiences into valuable online interactions.”
Facebook local pages have continued to gain an increasing share of the online search and reviews market. According to a 2013 comScore study, Facebook is the number two mobile app for local search behind only Google Maps. While consumers can leave reviews on any local Facebook page, brands have traditionally had no easy way to see the reviews. Even brands with tens, hundreds or thousands of locations would need to visit each separate local page to respond to reviews and ratings.
Recent studies have shown that ratings and reviews are a crucial piece of
information in the buying decisions of consumers. A 2013 study by BrightLocal determined that 85 percent of consumers read online reviews for local business, and Dimensional Research reports that 90 percent of consumers attest that online reviews impact buying decisions.
MomentFeed is a Facebook Preferred Marketing Developer (PMD). To learn more about MomentFeed and browse case studies, visit: http://www.momentfeed.com.
MomentFeed connects brands and consumers at the local level. Brands such as 7-Eleven, JCPenney and The Home Depot use MomentFeed’s digital marketing platform to capture local audiences, engage with consumers in authentic and locally relevant ways and measure performance down to the point of sale. By unifying Facebook, Foursquare, Google, Instagram, Yelp, and Twitter, MomentFeed provides the leading solution for brands to engage local communities on a national scale and drive business results. MomentFeed was founded in 2010 and is headquartered in Santa Monica, California. For more information, visit http://www.momentfeed.com.