Betting on location-specific social marketing, MomentFeed raises $5.5M

What’s more likely to convince you to try a new restaurant: a banner ad or your friend’s latest Instagram? Santa Monica-based MomentFeed is betting on the latter, with a range of tools that gives brands the ability to tap into the marketing potential of individuals’ location-based social posts. To that end, the company raised a $5.5 million Series A this week led by Signia Venture Partners, with participation from Draper Nexus, DFJ Frontier, Double M Partners, and Daher Capital.

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