Managing the mobile marketing for lots of locations is challenging. Those in the travel and hospitality industry, like rental car companies and hotels, need to make sure that consumers – who are often unfamiliar with an area when they’re looking – can always find the closest location, whether through maps, search engines or the brand’s website.
Having a mobile app is great for loyal customers, but potential new customers and guests are looking for their next car rental or overnight on social media sites, not your brand’s app.
Travel is a huge area of search on mobile. In fact, “I want to go” moments are one of Google’s big four identified points when brands have the most opportunity to influence consumers. While time is down on mobile travel sites (after all, research time is now being split into smaller sessions on mobile rather than long searches on desktop), conversion is up by 88%.
Consumers are choosing those brands that are there across their all their quick research sessions. But the real battleground isn’t for brand awareness during consumers’ research – it’s for authority and ranking in categorical and “organic” searches.
To rank at the top of these mobile searches, travel and hospitality brands need a comprehensive mobile marketing strategy. With a multi-location approach, MomentFeed can help you increase your search visibility, proactively monitor reviews, increase the effectiveness of mobile advertising and ensure consumers can find and navigate to the counter of every location with complete data synchronization to mapping and navigation services.
Accurate location coordinates and Google attributes for each individual location ensures that potential customers have all the relevant information they need to make decisions. MomentFeed allows us to keep all of our locations under control, in real time.
Today’s consumers are better informed than ever before, and their vacations and travel time are equally well-researched. When considering where to stay, how to travel or even where to go, reviews are often one of the only things they have to base their decisions on, making your ratings key to attracting new customers.
By actively responding to each and every review you can turn bad ratings into good reviews and set your locations apart from the competition, boosting your visibility in search and converting more consumers into customers.
MomentFeed’s Reputation Manager will help you monitor and respond to each of your online reviews – across all your locations and on every network – without requiring you to add team members.
Mobile marketing and advertising can be challenging – especially when you’re charged with improving sales at dozens or even thousands of locations. But being there with useful and relevant data in the moments when your customers are making decisions can make a big impact on revenue.
By ensuring that the information for every one of your locations is always up-to-date – across all the networks – you can increase your visibility by topping the results in major search engines, voice assistants like Siri and Alexa, and social networks like Facebook and Yelp. And when consumers are in an unfamiliar area looking for something to drive or somewhere to stay, being immediately findable makes all the difference.
With MomentFeed’s MCX Platform – which is specifically designed for multi-location businesses – you can have the tools you need to be there for your customers. We can help you build a mobile presence for each of your locations that will
MomentFeed helps our franchisees engage nearby communities on social networks to drive foot traffic. And it works, because people look at their phones - and their Facebook feed - when deciding where they want to eat.