Mobile now influences more than 50% of offline sales. Studies also show that customers who buy both in-store and online have a 30% higher lifetime value for retail brands.
Mobile marketing provides a powerful competitive advantage, helping you compete against e-commerce-only companies and actually driving foot traffic and same-store sales growth. It ensures that your stores show up in mobile search results with actionable, accurate information that drives customers to buy.
MomentFeed’s new People Nearby vs. Paid Impressions dashboard is our new go-to for conversion tracking. We can also see the relationship between campaign spend and regional sales. We’re now segmenting our stores by regions and groups to see what’s working, which helps expand major markets or campaigns based on direct offline attribution.
When a customer uses Google or Bing, or even Facebook, to look for a product you carry, 70% of them choose a store to buy from that appears in the top 3 search results.
If they’re using voice search like Siri or Alexa they only hear the #1 recommendation.
If you’re not appearing in the top results, you’re invisible to the mobile consumer.
How Do You Get There?
Mobile search is based on distance, and if your closest store’s address and latitude and longitude aren’t accurate, you won’t be seen.
You have to have engaged customers who leave comments and ratings – more than your competitors and with above three-star ratings at a minimum.
A page for each store should be accessible and crawlable on your website – with as much unique information available as possible – so search engines can see that the data matches all the information on social media listing services and directories.
Today’s consumers do more research than ever before – often even checking your mobile site when they’re in your stores. Reaching them where they are and making the experience seamless is the way to win on mobile.
MomentFeed’s MCX Platform helps you make your customers’ experiences frictionless. Whether you’re serving local ads that feature the product they’re looking for and how to get to the nearest store to pick it up or geocoding your locations so customers are led right through your front door, we can help.
But how do you manage localized campaigns for all of your stores? Whether you have dozens or thousands of locations the task can be overwhelming.
Mobile is now used 70% more often than desktop
78% of consumers want ads to be customized by their locations
When consumers see ads targeted to their location, 1 in 3 go on to visit a store
MomentFeed’s mobile marketing for retailers enables you to increase your visibility on mobile search by keeping all location data continuously up-to-date and turning your national campaigns into local ad buys – all without increasing resources.
MomentFeed helps our franchisees engage nearby communities on social networks to drive foot traffic. And it works, because people look at their phones - and their Facebook feed - when deciding where they want to eat.