Client Story

Pinch-A-Penny Achieves 53% YOY Growth in Performance on Relevant “Near Me” Keywords

Situation

Pinch A Penny is America’s largest retail pool and spa supply franchise, with more than 245 individually owned and operated stores throughout the United States. To echo its commitment to providing excellent in store service, Pinch A Penny wanted to ensure a seamless digital experience with accurate listings and positive reviews across the networks consumers used most, like Google, Facebook and Yelp.

Additionally, the pool retail chain didn’t have the proper system in place to manage listings or monitor reviews and lacked bandwidth to manage each local network (735 pages in total across Facebook, Google & Yelp).

MomentFeed allowed us to manage our reviews more efficiently and caused our average rating to exceed 4.0; allowing us to rank for best.

Digital Marketing ManagerPinch A Penny

Solution

Pinch A Penny leveraged MomentFeed to efficiently manage all reviews across every store location from one central platform, without needing to incorporate additional resources. With a revamped reputation management program, the pool supply retailer was able to thank customers for their positive reviews and alert franchisees to any negative reviews to ensure they were being addressed at the local level.

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