Client Story

Pei Wei Cleans Up 210 Location Listings and Miles of Inaccurate Data to Achieve A Unified Brand Experience

Dedicated to providing delicious, healthy Asian flavors made from simple, fresh ingredients, Pei Wei wanted to bring that same ease and transparency to the way it connects with the neighborhoods it belongs to.

Situation

Pei Wei wanted to make it easy and effortless for hungry customers to find its locations while gaining insight into the reviews specific to each restaurant. The goal was to improve customers’ experiences by duplicating successes, and identifying and fixing issues right away.

Solution

The answer was to team up with MomentFeed and Yelp to ensure location data accuracy for every restaurant and build a proactive review management strategy based on what customers were saying about each individual store.

+42k

Page views and almost 3k click-to-call requests

210

Location listings cleaned up and accurately mapped

36 mi

Of inaccurate latitude / longitude data corrected

Connecting At A Local Level - At Scale

MomentFeed’s dashboard made it easy for Pei Wei to see all its Yelp reviews in one place and then group locations by store, manager, franchise, or region so the restaurant chain could gain insight into what was working and what wasn’t. Yelp was the area of focus because 82% of Yelp users visit with the specific intent to buy and 89% purchase within a week of their visit.

Yelp reviews and accurate store listings have tremendous influence on consumers when they’re making dining decisions. This partnership provides that transparency and scalability we need to maintain a unified brand experience for our mobile customers and enable restaurants to engage directly with guests.

Clay DoverChief Marketing Officer, Pei Wei

Local Connection, Local Results

With corrected and accurate location data, hungry diners were able to find their way into Pei Wei’s restaurants. Proactive review management provided Pei Wei with a vital source of feedback. Most importantly, reviews influenced customers who were on the path to purchase and drove local sales.

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