Logan’s Roadhouse didn't have an efficient way to respond to all its customer reviews across each of its locations. The downstream impact of not responding to all reviews or defending its brand reputation had an adverse effect on Logan’s overall proximity search ranking, particularly since Google places a very heavy weight on reviews and review responsiveness as a search ranking signal for Google My Business pages.
Logan's Roadhouse leveraged MomentFeed's Reputation Manager to:
1. Manage all local reviews across multiple networks from one central platform
2. Use branded templates to respond to reviews at scale, with dynamic fields for customization tailored to each of its store locations
3. Employ centralized reporting capabilities to gauge daily performance
Within just two months of implementation, Logan’s saw a 21% increase YoY in locations appearing in the #1 search position for non-branded keywords.