Client Story

Cousins Subs Boosts Mobile App Downloads by 42% – Increasing Local Visibility

Situation

Cousins Subs set out to establish itself as the go-to neighborhood sub shop by building a strong local brand presence and connecting with customers at the precise moment that were searching for lunch or dinner options. To make this effort measurable, Cousins Subs sought to increase mobile app downloads and consequently, increase related online orders.

Solution

MomentFeed worked with Cousins Subs to, first, audit the accuracy of the location data and local pages for each location (identifying hundreds of errors), then cleanse and update those data inaccuracies across more than 300 core network aggregators and social channels.

MomentFeed collaborated with Cousins to quantify the role that local social ads play – paired with location data accuracy, relevancy, and completeness – in complementing national ad campaigns and marketing strategies, all of which had previously been pointing only to Cousins' brand-level website.

With MomentFeed, we’ve been able to increase location accuracy – which helped improve local awareness, in-store foot traffic, mobile ordering, and overall sales at our restaurants.

VP of MarketingCousins Subs

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