Brands that want to be mobile-first in a mobile-obsessed world must have accurate information pertinent to the local community on all networks. 67% of consumers say they lose trust in a brand if inaccurate location information is provided online. Ensuring that these coordinates are accurate...

We're hearing it more and more: ecommerce is going to make brick-and-mortar stores obsolete. Yet, some of the most successful online retailers are opening up brick-and-mortar stores. Why? Because “the majority of American consumers still want the tactile experiences” and brick-and-mortar continues to evolve to match customer...