Having passed the 700 million registered user mark and over 400 million users who use the app every day, Instagram is an undeniably influential force in our day to day lives. Instagram also boasts 1 million active advertisers and in March 2017 alone, over 120 million...

Mobile has created so many ways for consumers to communicate and engage with restaurants, fitness centers and salons. As a franchisee, it’s essential for your business’s growth to take advantage of all the social tools at your disposal. We’ve had the opportunity to observe some of...

Authentic, customer-created photos and videos are a powerful way to stand out from the crowd. Here’s everything you need to know to make Instagram and user generated content (UGC) an earned media goldmine. When it comes to branding, Instagram is HUGE With more than 500 million Instagrammers...