23 Jan The Rapid Skyrocketing of Unbranded Search Is Deeply Impacting YOUR Brand
A comprehensive new proprietary Proximity Search Optimization™ report from MomentFeed reveals that the percent of consumers performing unbranded mobile-local search is on a steady and dramatic climb across three major categories — restaurant, retail, and convenience/grocery.
That means that people are searching on their smartphones and tablets for generic terms (like “plant-based burger”) rather than brand names. Proximity, immediacy, and convenience, as well as reviews, are playing more of a role in decision-making than ever before.
Multi-location brands are challenged to ensure that they to appear first in rankings and stand out to the brand-agnostic consumer.
The powerful and timely report also reveals the latest statistics on:
- Search trends — unbranded versus branded — by category
- Decision factors in mobile-local searches
- Why brand loyalty may be on the decline
- How brands can compete in this unbranded mobile-local search environment and what steps they need to take to appeal to today’s brand-agnostic consumer