25 Jul The 7 Mobile-Local Must-Reads for Summer
Published: July 25th 2019
Before the wave of the holiday season and 2020 planning is upon us, take some time — in your office or on vacation — to get savvier about the fast-changing world of mobile-local search and how it impacts your store and location sales more than any other marketing you can do.
We’ve compiled this shortlist of fast-read guides, infographics, and e-books — all designed to help you sell more at the local level. Quick and easy to read, they belong on YOUR device (or backpack or beach bag) this summer.
Trends & Stats (7-10 minute reads)
- The Rapid Death of Mobile-Local Search: How to reach the 82% of customers who are searching for products or services “near me” rather than searching your brand name — when they are ready to buy at the local level.
- What ALL marketers who do most of their business at the local level can learn from hits and misses of the marketing of plant-based meat.
- Are you handcuffing your locations?
- The impatience of today’s consumer: The 15-minute or less spending trend.