12 Sep Why Cross-Channel Digital Marketing is the “Holy Grail” for Multi-Location Brands
Integrating Your Marketing is No Longer Optional
Consumer experiences and preference for your brand are shaped by how you manage your entire digital presence, including Local Search, Advertising, Brand Marketing, Social, Franchise, and Field Marketing – all of which work together to trigger consumer decisions.
Did you know that 90% of consumers now read online reviews before visiting a business? Moving up a single star rating can add a whopping 5-9% in same-store revenue. Moreover, 13% of local SEO performance is now tied to local reviews, while Facebook ads drive 19% more organic search-referred site visits. These are only some of the factors networks such as Google and Facebook use for recommending your locations (or your competitor’s) to nearby consumers searching on their mobile phones.
It’s becoming clear that having your marketing programs “shake hands” is no longer optional. Yet there can be organizational challenges.
70% of marketing executives use between 6 to 50 solutions, such as social tracking, SEO tools, and workflow managers. And enterprise-level brands use 91 cloud marketing solutions on average. That’s 91! On average!
Is it any wonder that marketing teams are often spread too thin to be truly effective, have a tough time seeing the whole picture, and are missing out on results—effects that are even more pronounced for brands that manage thousands of store locations.
We got together with Jersey Mike’s, whose Digital Marketing Director shared challenges with going “cross-channel,” and what she did to solve them, leading to increased in-store sales and ROI.
Watch the on-demand webinar on Why a Hyper-Local Digital Marketing strategy Must Be Cross-Channel to learn the Jersey Mike’s story and…
- How your major marketing programs—including SEO, social, online reputation, display, and SEM campaigns – can work together to increase in-store sales by more than 5% in the short term.
- The top factors that influence consumers finding your nearest location on their mobile phones
- How to effortlessly lay the foundation with your existing teams for higher growth at every store