Rob Reed

More from Rob Reed

The localization of marketing leaves other forms of marketing in the past "I skate to where the puck is going, not where it's been." Gretzky's well-known quote is one of the most abused business clichés, but that's because (a) business people love sports analogies and (b) it so perfectly captures the essence of vision. Vision...

Today’s consumer is always connected. They are engaging, searching, reviewing, eliciting feedback, and seeking out products and services. Social media has become the new “call center” but are brands treating it as such? Let’s look at some of the stats: That last one (the 74% one)...

As 2013 comes to a close, marketers should be thinking about 2014 as the year of the Instagram strategy Introduction: The Instagram Channel Managing the Instagram channel is no longer optional. It has become a strategic imperative for any brand or small business, and the urgency grows...

How marketers should approach the Instagram channel in 2014 Instagram recently announced it has more than 150 million monthly active users worldwide. Not only is the total number impressive, but it means Instagram is growing at a rate of more than 100 million new users per...

The number of location-tagged Instagram photos across restaurants continues to grow, up almost 3 percent from Q2. This week we published our latest restaurant Instagram report, which was shared by Nation's Restaurant News with a great story. Available as a free download, the report captures customer engagement on...

We're proud to announce that MomentFeed has been accepted into the Facebook Preferred Marketing Developer (PMD) Program and was qualified in Pages.  The Facebook PMD Program recognizes companies that have developed technologies in one or more of the following specialty areas: Page management solutions, ads management...

Margaritaville amplifies customer engagement and records the highest average of photos per restaurant location from customers among all brands in the report. As covered by Nation's Restaurant News, we just published new report about customer engagement on Instagram across the locations of 65 U.S. restaurant brands...

This was a fun one! Social Fresh CEO Jason Keath and team had it all set up, and we brought a giraffe… One thing is to offer a location-based marketing platform that drives business value for multi-location brands. Another is to provide free giraffe rides at...