Nancy A. Shenker

Nancy A. Shenker is Founder/CEO of theONswitch marketing and a professional content strategist, writer, and speaker. She has spent more than 30 years in the events, food, retail, and small business worlds, focused on delivering meaningful and memorable experiences and bottom-line results. A former executive at Reed Exhibitions, Citibank, and MasterCard, she has been featured in Forbes, Entrepreneur, CNN, and other media. She is a graduate of the University of Michigan Ann Arbor.

More from Nancy A. Shenker

According to Google, by 2025, most online searches will take place on mobile or voice devices. So, as a multi-location brand, you need to pay as much attention to your digital “merchandising” as you do to your physical locations....

Every day we speak with professional marketers who have decided to invest more resources against reaching the consumers who are relying on their smartphones as personal GPS and shopping/dining devices -- right at the moment of purchase decision-making. Just as marketing professionals have enhanced their...

The Google 3-pack refers to the first three results that pop up when a consumer does a search that Google identifies as having local intent. Learn how you -- as a multi-location brand or franchise -- can rise to the Pack and generate more sales...