Where Headlines
WHERE Uses Facebook and Bump to Socialize Local Recommendations
We’ve talked about the shift of locations-based services moving into the local recommendations business, which looks like a smart use of location data. WHERE is taking the next step in the recommendations game by integrating its service with Facebook and Bump, helping its 4 million users get and share suggestions more easily
About Where
Profile: Where is a location-based application that provides consumers with directory-like information on the locations and events around them. Where offers information on restaurants, weather, events, coupons, gas prices, traffic, and more. The primary utility for consumers lies in this ability to access geographically relevant information on local businesses. Where is similar to Yelp in that it allows consumers to post ratings and reviews, though it lacks the clear social networking features that allow users to connect with friends within the network. Instead, Where users can share their updates via email, SMS, or across their Facebook or Twitter feeds.
Promotional Mechanisms: Where Ads gives local business the opportunity to serve geographically targeted advertisements and coupons to nearby consumers. The directory-like interface and functionality of Where make it particularly well-suited for local businesses.
Number of Users: 4 million (March, 2011)
Availability: North America
Mobile Platforms: iPhone, Android, Blackberry, Palm, and Mobile Web
Author: Derek Browers
