WeReward Headlines
WeReward Rewards Your CustomersWeReward provides small businesses a way to get customers in the door and do your marketing for you. And the customers can earn real money for participating. WeReward is an incentive platform that adds a twist to the customer loyalty concept, just like PlacePop. You may look at location-based services and social networks as a novelty, but they can be used to generate traffic and retain customers.
About WeReward
Profile: WeReward is a location based application that rewards consumers with points for checking in or completing tasks at specific locations. Each WeReward point is worth one penny. When a user has accumulated 1,000 points they can cash those points out (worth $10) via PayPal. The value of WeReward for consumers is this monetary reward for the simple act of checking in. The fact that the location itself is more or less irrelevant makes checking in on WeReward a relativelyl shallow form of location based engagement. However, the completion of tasks such as taking a photograph of an in-store product to earn points can represent a deeper form of brand engagement. This of course depends on whether the consumer is genuinely engaged in the location or whether they are completing challenges solely to earn monetary rewards.
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Mobile Platforms: iPhone, Android, Blackberry
Author: Derek Browers
