Whrrl Headlines
Whrrl Recommendations Just Got Better Thanks to Whrrlbot!
Today, Whrrl introduced our latest version for iPhone, Android and now BlackBerry. And sure, we could get into all the newest, awesome features (and we will), but first – have you met Whrrlbot? He’s cute, he’s blue, and he wants you to try something new! Whrrlbot is our newest tool in the fight against boring, old “vanilla” recommendations, bringing YOU the ideas for new places to go and things to do.
The Rebirth Of Fashion Events Through Social Media
Technology has given the kiss of (new) life to the Fashion Week institution, with livestreaming from the hottest runway shows, real time shopping, bloggers gaining their seats among fashion editors and celebrities and of course tweets from the first row giving to us all a virtual seat.
Whrrl and USA WEEKEND Officially Launch Social Shopper Marketing Product with Iconic Kibbles ‘N Bits Brand
Pelago, makers of Whrrl, and USA WEEKEND announced today the launch of their social shopper marketing product, which provides brands the ability to reach consumers using numerous touchpoints – print , mobile, social and location. Beginning immediately, USA WEEKEND advertisers have the opportunity to extend their print campaign into the social shopper marketing space using Whrrl.
Marie Callender’s Geo-Social Test Delivers Healthy Results
Marie Callender’s test on Whrrl during November produced 3,200 “Society” members on the geo-social platform. According to its social media agency, Collective Bias, the ConAgra-owned frozen meals brand is pleased with that statistic as well as other engagement metrics.
USA WEEKEND, Whrrl team-up on mobile shopper marketing
USA WEEKEND Magazine and maker of the mobile location check-in service Whrrl, Pelago, are teaming-up to launch a mobile shopper marketing program to give the magazine’s advertisers the opportunity to leverage Whrrl’s technology to connect with smartphone users in-home and as they shop in-store.
About Whrrl
Profile: Whrrl is a location-based social network (LBSN) that provides Amazon-like recommendations to users based on their check-in histories and interests. When a user checks in to a location with Whrrl, they are given the option of joining a virtual society based on that location. For instance, visiting a local taco stand might grant a user membership to the societies for that taco stand and “Yo Quiero Mexican”, a society for Mexican food lovers. The Whrrl platform then provides the user recommendations based on those society memberships (e.g. other local Mexican restaurants visited by society members). Consumers can upload recommendations and photos to their societies and share that information on Facebook and Twitter. Posting activity within a society rewards consumers with points and rewards that can unlock special promotions or prizes. The value proposition for consumers is one of hyper-relevant discovery. Unlike LBSNs like Foursquare and Gowalla, whose primary purpose is location-sharing among friends, Whrrl is designed specifically to facilitate discovery of new places and experiences based on an individual’s interests and activities. The fact that Whrrl societies push specific recommendations toward consumers based on their interests and check-ins allows for deeper location-based engagements than the simple social check-ins of Foursquare and Gowalla.
Promotional Mechanisms: Whrrl gives companies the opportunity to offer specials and discounts to consumers for checking in at specific locations. These may be one-time discounts intended to increase new foot traffic or offers that are unlocked after a customer has checked in a particular number times aimed at rewarding loyalty. Whrrl facilitates the discovery of these promotions by prompting consumers in the vicinity of special offers nearby. Additionally, Whrrl offers brands the opportunity to create their own societies and offer society rewards directly to customers for engaging the brand via society membership.
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Number of Users: Over 400,000 (October 2010)
Availability: United States
Mobile Platforms: iPhone, Android, Mobile Web
Follow Whrrl
Author: Derek Browers
Archived Headlines
Geo-Social Attracts Customers for Major Gas Retailer
Murphy USA and Whrrl are releasing statistics at the Ad:tech digital marketing conference this afternoon that suggest geo-social creates new customers.
Murphy USA Rolls Out Mobile Loyalty Program in Collaboration with Warner Bros.
Warner Bros. has partnered with Murphy USA, a national gas station and convenience store chain co-located at Walmart, to use Whrrl as the main focus of their social media campaign for the movie “Due Date.”
Whrrl gives ‘Amazon.com-type recommendations’ a whirl
Seattle-based tech start-up Pelago thinks its Whrrl iPhone app has a better way to get you to check in to local establishments on your smartphone: recommendations.
Foursquare rival Whrrl brings ‘check-ins’ to Android phones
It’s been more than a year since Foursquare launched its Android app, one of the reasons why the mobile location service continues to lead the pack. But Seattle-based Pelago, maker of the competing Whrrl app, is trying to make inroads on its larger rival.
