Brands are connecting with consumers at the
local level through the MomentFeed platform,
maximizing each customer moment

Case
Studies

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CASE STUDY: The Coffee Bean

A Year of Social-Local Success at a 5.6X Return on Investment

The Coffee Bean & Tea Leaf has been using MomentFeed
for more than 12 months and continues to see increases across a number of key performance indicators.

After initially setting up and optimizing their local pages
through PinSync, the specialty coffee and tea retailer
started sharing authentic, locally relevant content and
engaging directly with their customers through LocalVoice.

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CASE STUDY: Texas Roadhouse

Texas Roadhouse Increases Customer Engagement at the Local Level

National restaurant chain experiences the value of publishing content to local Facebook Place pages where engagement
is 71 percent higher than on the brand page over a
three-month period.

Texas Roadhouse leveraged the MomentFeed platform to curate and publish customer-generated content like photos from their restaurants to the corresponding local Facebook Place pages as well as engage with their customers through simple and efficient social-local CRM tools from MomentFeed.

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CASE STUDY: Barney's Beanery

Instagram Photo Contest

Barney’s Beanery wanted to increase customer
engagement and user-generated content across all of
their locations. To do this they created an Instagram
photo contest open to all customers
incentivizing photo-taking and real-time sharing.

Download this case study to see how Barney’s Beanery
used MomentFeed to coordinate and manage
this contest.

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CASE STUDY: Cinnabon

Cinnabon Increases Customer Engagement at the Point of Sale by Almost 700 Percent

Venue optimization through PinSync by MomentFeed and a charitable check-in campaign boost customer engagement
at the point of sale via Facebook, Foursquare, and Twitter.

Cinnabon came to MomentFeed with the objective of increasing long-term customer engagement at the point of
sale at minimum cost. Over an eight-month period, customer engagement increased by 671 percent across Cinnabon’s 400+ U.S. locations by leveraging the MomentFeed platform.

Blog

Latest Blog Posts

Digital Place Identity
A New Marketing Asset: The Digital Identity of Your Business Locations
Sara Schonfeld | July 16, 2014

When consumers search locally for your brand, what are they finding? Each of your physical locations has a digital identity that exists whether you manage it or not. All the content and engagement from your customers across social media and other channels combined with the data you have about your locations make up this identity....
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Engage, Empower, Control: 3 Lessons for Franchisors
Elle Morgan | July 1, 2014

Insights from the 2014 Franchise Consumer Marketing Conference. At the end of the Franchise Consumer Marketing Conference in Atlanta last week the attendees, comprised of marketing executives from across the country, huddled in breakout teams in the main ballroom. The only thing standing between us and the celebratory end-of-conference reception was a single question asked...
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Nobody Likes You
Elle Morgan | June 13, 2014

When “Likes” Matter Less – What Matters More? In this daunting age of decreasing organic Facebook reach, more than a 50 percent decline to be exact, we still are putting a dollar amount on Facebook “likes” and bartering them for free wifi access or a cup of joe. We’ve exhausted so much effort and budget into building a...
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