MomentFeed Releases v1.1 With Major New Features
Marketing platform combines social, local, and mobile (SoLoMo) to increase customer engagement at the point of sale via Facebook, Foursquare, and Twitter
Santa Monica, Calif. – February 13, 2012 - MomentFeed, Inc., the first location-based marketing platform for the enterprise and a leader in the SoLoMo space, announced today it has released version 1.1 following the company’s initial rollout with brands in the restaurant and retail categories. New features further empower large, multi-location brands to maximize consumer engagement at the local level via Facebook, Foursquare, and Twitter.
With version 1.1, MomentFeed introduces the following capabilities:
- Real-time Twitter feeds from the point of sale: Monitor and respond to customers while they are in-store, in the buying moment
- Sort actual customers by Klout Score to identify, engage, and reward influencers
- Measure the reach potential and media value of tweets, check-ins, and other location-based engagements
- Advanced venue management tools centralize company location data and dynamically synchronize with Foursquare and Facebook
- Comparative analysis between custom location groups to measure regional performance differences and enable sophisticated A/B testing
- Rank Foursquare Tips by the “Done” metric to see which are most popular at the local, regional, and global levels
- Measure customer sentiment at the local, regional, and global levels
“Version 1.1 represents a huge step toward our goal of providing a universal and comprehensive location-based marketing platform,” said MomentFeed Founder and CEO Rob Reed. “These new features add tremendous value for brands at the corporate and local levels. We’re providing the real-time intelligence to respond to customers in the buying moment, while providing the deep insights and analysis that generate dividends over time. For multi-location brands, this is the crème de la crème of social data.”
MomentFeed is adding a unique dimension to Klout as an influence metric. By tracking Klout Scores at the local level, MomentFeed shows brands which locations have the most influential customers and, therefore, which are generating the most value from social sharing at the point of sale. These same metrics can be leveraged through MomentFeed’s competitive intelligence tools to determine influence levels for a competitor’s customers at the local, regional, and global levels.
Brands can now also leverage the MomentFeed platform for important A/B testing of campaigns, multi-channel messaging initiatives, and other efforts to increase engagement at the point of sale through comparative analysis features. By creating custom location groups in the MomentFeed dashboard, brands can, for instance, run Foursquare Specials for a specific group of locations and measure lift in engagement at those locations compared to a similar control group. The sophisticated analysis capabilities help brands to optimize campaigns and more efficiently allocate resources based on location-specific engagement data.
Read More
The Location-Based Engagement Stack
And how MomentFeed brings together the SoLoMo ecosystem as an integrated solution for multi-location brands
The central premise of The SoLoMo Manifesto is what we term the Location-Based Engagement (LBE) Stack. This is a cutaway view of the SoLoMo ecosystem. The layers are as follows:
1. Location Data-as-a-Service (L-Daas) Platforms
2. Location-Based Engagement Platforms
3. Location-Based Engagement Applications
4. Distribution & Awareness
5. Point of Sale (POS) Data
In the following, I’d like to expand on how the LBE Stack functions holistically. To be clear, the goal of this is the very top of the pyramid: driving sales, revenue, and profits. This is the ultimate measure of success. With that in mind, we can work our way through the stack in an effort to ring that register and realize value.
Read More
Connect: