Posts Categorized: Partner

Customer Engagement Increases by 275 Percent on Foursquare Day

The third annual Foursquare Day (4sqDay) was celebrated on April 16th (4/4^2) which coincided with foursquare’s announcement that it has surpassed 20 million users and recorded a staggering 2 billion check-ins. This year, in preparation for 4sqDay, over 700 meetups were planned in communities around the world at local plazas, cafes, pubs and bars where…
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MomentFeed Partners with Retailigence

Marketing and business intelligence dashboard for major retailers. Retailigence data to be integrated alongside Facebook, Foursquare, and Twitter.  Today, we’re announcing our partnership with Retailigence, a leader in using local store inventory obtained directly from retailers to connect shoppers with products, and provide retail marketers with critical data about mobile shopper activity. The integration provides retailers with a Web-based interface…
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Cinnabon Sees Nearly 700% Increase in Customer Enagement via MomentFeed

Company delivers PinSync™ to solve universal venue optimization challenges for multi-location brands on Facebook and Foursquare. Today, we’re excited to announce the findings from an eight-month study we conducted with Cinnabon, Inc., which saw customer engagement increase by 671 percent across its 400+ U.S. locations by leveraging the MomentFeed platform. The engagement was measured across…
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MomentFeed Partners with Location3 Media

Companies will be exhibiting at the International Franchise Association (IFA) Convention, February 11 – 14.  Brands now have the option of leveraging the MomentFeed platform as a managed solution from their agency partner. Today, we’re announcing a partnership with Location3 Media. As a strategic digital marketing partner, Location3 Media is able to provide a layer…
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Facebook Places: The De Facto Platform for LBS

Facebook expands its Places product by opening its API and adding a Deals feature. What does this mean for LBS? Facebook debuted Places back in August. This added the social gesture of “checking in” to its iPhone and mobile Web apps. It was huge news for LBS, but it was mere foreshadowing to yesterday’s announcement….
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Attention LBS: Who is Your Competition?

Companies in the location-based services (LBS) industry face bigger threats than one another The tech press often reports on the so-called location wars between companies like Foursquare, Gowalla, SCVNGR, Whrrl, MyTown, and the new kid on the block, Facebook. While this makes for great headlines, it’s just not how we view the emerging LBS industry….
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Whrrl: Location-Based Discoveries and Societies

A unique spin on location-based social networking and gaming with a healthy dose of algorithmic utility Whrrl: Social Media Week LA View more presentations from Rob Reed. Whrrl offers the standard check-in feature made popular by Foursquare. It also offers the ability to upload photos around places (so does Gowalla). And it deeply integrates gaming mechanics…
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Stickybits: Location-Based Product Checkins

Scan barcodes to unlock digital content, attach content, and receive promotional offers. Welcome to the product checkin. Stickybits: Social Media Week LA View more presentations from Rob Reed. Stickybits is based on a relatively simple principle: turning objects into media. Using an iPhone or Android app, users can scan the unique barcode for any product…
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MyTown: Playing Monopoly in the Real World

Location-based gaming is more than a niche activity. It’s scaling and represents a tremendous opportunity for brands to encourage deep engagement with their products and places. MyTown: Social Media Week LA View more presentations from Rob Reed. MyTown is a location-based game from parent company Booyah. The company’s founders have games like World of Warcraft…
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PlacePop: Virtual Loyalty Cards

If consumers can engage with locations through their smartphone devices, why not turn this activity into a seamless, loyalty-rewards program for businesses of all sizes? PlacePop: Social Media Week LAView more presentations from Rob Reed. PlacePop is as simple and straightforward as location-based apps come. The company has built a virtual loyalty card that is…
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