Google and Facebook are going head-to-head in local search, which has now become a mobile experience with a social layer. Local search has been a “thing” for more than a decade. It started as a basic utility—needing to find a place and get directions—that consumers accessed through PCs. It often ended with printing out directions,…
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Posts Categorized: Location Blog
So Wrong Like a Bad Lat/Long
The most important piece of data for store finders and local listings is not the street address or even the phone number. It’s the lat/long. In fact, a local listing with no address or phone number can still be quite effective with a good lat/long. Why? Because lat/long is the only data point that computers…
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Innovative Brands Tap MomentFeed to Unlock the Value of Local Marketing
7-Eleven, JCPenney, The Coffee Bean & Tea Leaf®, and The Home Depot take advantage of the new local opportunity enabled by social media and mobile. We recently announced that 7-Eleven, JCPenney, The Coffee Bean & Tea Leaf®, and The Home Depot have all selected the MomentFeed platform to power their social marketing efforts at the local level….
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New Restaurant Social Media Report from MomentFeed: Instagram Front-Runners for 2013
This week we published a brand new report on Instagram engagement from restaurant customers. Specifically, we looked at Instagram photos taken by customers and tagged to specific restaurant locations between December 18 and December 31, 2012 to identify the Instagram front-runners for 2013. As the first of its kind, the report ranks 30 top restaurant…
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Graph Search Optimization: How It Works for Multi-Location Brands
Facebook’s introduction of Graph Search is creating a new opportunity for brick-and-mortar brands to get exposure across the mighty social network. But in order to take advantage of this opportunity, these brands with multiple locations will need to rethink their Facebook strategy, as local place pages become increasingly valuable. Multi-location brands have historically been focused…
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To Our Clients
As 2012 comes to a close, I’d like to extend a hearty congratulations to all of our clients. Why? Because you’re ahead of the curve. Because you’re prepared for the social-local-mobile revolution that has been building for the past several years and is ready to dominate in 2013. As a MomentFeed client, your locations are claimed…
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Texas Roadhouse Increases Customer Engagement and Performance Across Major Facebook KPIs
Content published to local Facebook pages sees 71 percent higher engagement than content on the Facebook brand page. Today we published the findings of a case study showing how Texas Roadhouse increased social-mobile customer engagement substantially across its 390+ U.S. locations over a three-month period. Using the MomentFeed platform, the restaurant chain experienced a boost in…
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On Being the First Social Marketing Platform for Mobile
As the social landscape evolves, marketers are using a range of different tools and solutions to leverage this unprecedented opportunity. There is listening and reputation management. Publishing and community management. Analytics and customer relationship management. Advertising and campaign management. There is clearly much to be managed in social marketing. The challenge for marketers is to…
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Instagram & foursquare Photo Contest Boosts Engagement Across Social-Mobile Platforms
Barney’s Beanery sees 66 percent increase in photos taken and tagged to their locations relative to Facebook and foursquare check-ins. Today, we published the results of a contest that increased social-mobile customer engagement with minimal effort from the brand. Barney’s Beanery ran a two-week photo contest across all its locations that was promoted through their social…
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Publish Local Updates to foursquare via MomentFeed
New tools bring additional value to brands leveraging foursquare. With the recent launch of Local Updates, foursquare has created a communication channel for brands to reach their customers directly for the first time. Today, we’re excited to announce the ability for brands to use MomentFeed to publish and manage foursquare Updates, complete with a number…
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