Posts Categorized: Location Blog

 
 

Engage, Empower, Control: 3 Lessons for Franchisors

Insights from the 2014 Franchise Consumer Marketing Conference. At the end of the Franchise Consumer Marketing Conference in Atlanta last week the attendees, comprised of marketing executives from across the country, huddled in breakout teams in the main ballroom. The only thing standing between us and the celebratory end-of-conference reception was a single question asked…
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Nobody Likes You

When “Likes” Matter Less – What Matters More? In this daunting age of decreasing organic Facebook reach, more than a 50 percent decline to be exact, we still are putting a dollar amount on Facebook “likes” and bartering them for free wifi access or a cup of joe. We’ve exhausted so much effort and budget into building a…
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You might be the inappropriate dolphin

Flush Mob. Inappropriate Dolphin. Breaking Silos. JFDI. Giraffe Problems. If you’ve never been to Summer Brand Camp, a restaurant marketer conference hosted in Dallas, you may not be familiar with the above terminology. After experiencing the event first hand last week, I can say with certainty that the absurdity of the language is an evolution…
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Why Facebook Likes Don’t Matter Anymore

The numbers are in and your organic reach on Facebook has fallen off a cliff. In April of 2012, pages reached up to 16% of their audience organically, but today that number has dropped to 1-2% and will continue to drop. It’s not a secret, or something Facebook is even trying to hide. Facebook is…
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Put Your Best Manager Online

Insights Post-NRA Show 2014 Tens of thousands of restaurant enthusiasts came together this week for deep-dish pizza, freshly diced ceviche, gelato crafted by the Gods and the variable shining Chicago days and stormy Chicago nights. I should have predicted the National Restaurant Association (NRA) Show, a four day trade show spanning the course of the…
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Three Reasons Your Beverage Better Be Mobile

Insights from the VIBE Beverage Conference. In a magical world where presentations are given by graffiti artists, wine is served by the keg, Red Bull has its own lounge and fedoras are the staple swag item, a group of nearly 300 beverage industry executives and experts joined forces to discuss adaptation in the ever-changing beverage…
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