We’re Hiring! Front-End/UI Developer
Job Description
MomentFeed is a VC-backed startup based in Santa Monica. We are seeking a thoughtful and creative Front End/User Interface Developer to join our engineering team.
MomentFeed provides a first-of-its-kind, location-based analytics and campaign management platform for global brands and enterprise marketers. Our team is passionate about marketing, location-based services (LBS), and above all our product. This is a great opportunity to showcase your work and influence the development of an early-stage tech company.
Our Front-End/UI Developer will be an integral part of the team that is building the MomentFeed application suite. Our ideal candidate has a genius-like understanding of modern, web-based UI development and experience using Ruby on Rails. You are passionate about intuitive design and understand how technology is utilized by our end users (bonus points for any marketing/advertising platform or analytics design experience). We are a tight unit so you must be comfortable working across teams with product and business team members.
This position is based in our office in Santa Monica, right on the Promenade. It’s a fantastic work environment. Compensation includes equity and benefits.
Desired Skills & Experience
Key Responsibilities:
- Design and implement the UI using Ruby on Rails
- Implement the front-end using modern HTML and Javascript
- Analyze the user experience and continually look for ways to improve it
- Analyze user feedback and deliver functionality that will meet their needs
Required Skills and Experience:
- 3+ years of UI development experience
- 1+ years of Ruby on Rails experience
- Good sense of web design and the ability to implement those designs
- Strong understanding of HTML and CSS
- Experience using modern Javascript libraries and AJAX
- Experience designing SQL data schemas and writing advanced queries
We’re Funded! More About MomentFeed’s Investors
MomentFeed receives $1.2 million in seed funding from venture capital and angel investors
It’s exciting to announce that MomentFeed is officially a VC-backed startup. TechCrunch broke the story on Monday, and the press release was issued yesterday. This first round is lead by DFJ Frontier (Los Angeles) and DFJ-JAIC (Menlo Park/Tokyo), both of which are DFJ Network Funds. Gold Hill Capital (San Jose, CA) also participated. It’s an incredible feeling to have this level of support and to join these esteemed portfolios.
We are also fortunate to have a superb network of angel investors and advisors that brings added value to the business in the form of domain expertise, relationships, and the ability to make things happen. Each was named in the press release, and I’d like to take this opportunity to expand on their backgrounds in no particular order.
Gil Elbaz is Founder and CEO of Factual, a big-data company based in LA. Gil was also Co-Founder of Applied Semantics aka AdSense, which sold to Google in 2003. Factual provided all of the international POI (point-of-interest) data for Facebook Places, and the company recently partnered with SimpleGeo to unify their respective data. We’ve had a partnership in place for several months and look forward to working with the Factual team to solve a number of big problems in LBS.
Auren Hoffman is Founder and CEO of Rapleaf, a big-data company based in San Francisco. It’s quite likely that Rapleaf’s data will have an application in MomentFeed, a we seek to provide hyper-relevant consumer experiences at the hyper-local level…in hyper-real time, of course.
Location3 Media is a Denver-based marketing agency that specializes in local search optimization. The firm works with many national brands in the restaurant and retail categories to maximize search performance at the local level. In addition to an investment, Location3 and MomentFeed will have an exclusive agreement to cross-market our services.
Read MorePress Release: MomentFeed Secures Seed Funding
DFJ Frontier and DFJ JAIC Lead With Notable Angels
SANTA MONICA, Calif., July 12, 2011 – MomentFeed, Inc., a location-based marketing software and services provider, today announced that it has secured $1.2 million in Series AA financing. The round was led by DFJ Frontier of Los Angeles, Calif. and DFJ JAIC of Menlo Park, Calif. and Tokyo. Both firms are part of the DFJ Network. Also participating in the round were Gold Hill Capital of San Jose, Calif. and angel investors Gil Elbaz (Founder/CEO, Factual), Auren Hoffman (Founder/CEO, Rapleaf), and Walter Kortschak (Former Managing Partner, Summit Partners).
MomentFeed offers a first-of-its-kind location-based marketing platform that includes both analytics and campaign management. The solution is designed for enterprise marketers that manage tens, hundreds, or thousands of locations across the U.S. or around the world. The MomentFeed beta, which launched earlier this year, integrates Gowalla, Facebook Places, Foursquare, and Twitter as a unified dashboard.
“We’re excited and humbled by the caliber of investors the company was able to attract,” said Rob Reed, founder and chief executive officer, MomentFeed. “We are represented in Los Angeles, San Francisco, Silicon Valley, New York City, Boston, Denver, Toronto, and Tokyo. It’s a fantastic group that contributes value to all aspects of the business.”
Additional investors include Ken Bane, Ty Danco, Peter Delgrosso, Sanford Ewing (Peninsula Investors), Alex Kazerani, Clark Landry, Jennifer Lefcourt, Location3 Media, Jennifer Lum (Apricot Capital), MI Ventures, and Mark Mullen (Mull Capital). The company secured a large part of its round, directly or indirectly, through the AngelList service.
Read MoreSocial-Loco 2016: The Future of Location Part II
Since I wasn’t invited to speak at Social-Loco 2011, I’m submitting my 2016 presentation for consideration.
As mentioned in Part 1, I’m attending the Social-Loco conference in San Francisco this week. Instead of presenting, I’m projecting a vision for how location-based marketing will evolve over the next five years. The next topic is daily deals, otherwise known as Groupon, LivingSocial, Google, Facebook, and a long tail of similar plays.
This is part of the broader “location” space, as the deals and businesses are highly localized. It’s not LBS, per se, as the primary vehicle is email as opposed to a mobile device. The space is evolving to include real-time deals via mobile apps, but that hasn’t been the case to date.
Admittedly, I’m not an expert on this space. Below are my common-sense observations. They certainly could be wrong, as making predictions can be difficult…especially about the future.
So what will happen over the next five years in daily deals? Let’s take a look back from 2016.
Read MoreSocial-Loco 2016: The Future of Location Part I
Since I wasn’t invited to speak at Social-Loco 2011, I’m submitting my 2016 presentation for consideration.
I’m attending the Social-Loco conference this week in San Francisco. Though I won’t be presenting, organizer Mark Evans was kind enough to have me as his guest.
Last year’s Geo-Loco event was excellent in terms of content and networking. It marked the start of my new venture, MomentFeed, and facilitated many new connections in the location-based marketing world. This year’s event is shaping up to be even better. We’ll hear from Google, Groupon, Foursquare, and others about the nexus of social, mobile, and commerce. In other words, the trends that will dominate technology and marketing for the next decade.
We’re at the dawn of what will be known as the post-PC era, an era to be defined by smartphones and ubiquitous connectivity. As I like to say, smartphones haven’t changed much, but they will change everything. What’s happened so far is not all that interesting. If this were the PC era, it would be the early ’90s. All of the growth and opportunity lay ahead of us. That’s where I looked when conceiving the MomentFeed vision, and it’s where I continue to look in guiding my daily decisions.
When Mark (hopefully) invites me to speak at Social-Loco 2016, this will be Part I of my presentation. I’ll post others over the next couple days. As for 2011, my hope is that this perspective on the future provides fuel for the conversation.
The LBS Landscape, 2016
The location-based services (LBS) landscape has fully matured. Over the past five years, smartphone adoption grew from 36% in the US to near global ubiquity. This is where many investors and analysts missed the boat.
In 2010/2011, LBS was already gaining significant traction, despite being hamstrung by the fact that a vast majority of consumers (64%) could not even participate. It was like putting an Outback Steakhouse in a community where two-thirds of the residents were vegan. Yet it worked because the 36% of meat eaters were such passionate and loyal customers. It was also inevitable that the vegans would come around (not the best analogy, but you get the point).
Likewise, the past five years have witnessed dramatic growth in the marketing and CRM channel known as location-based engagement (LBE). Now that the market and underlying technologies have caught up to the potential of LBE, I’d like to present some stats from a (theoretical) client that has been monitoring LBS traffic via the MomentFeed platform.
During this period of maturation, a number of uniquely positioned companies have secured market share. Many analysts believed the space would gravitate toward one or two big winners. While this was the case with online social networks, the dynamics of mobile and location are such that it is difficult or impossible for any single company to dominate. The advantages of online scale do not translate to mobile or LBS. As such, the space has grown into a tapestry of large players with hundreds of mid-sized players and thousands of small ones.
The following slide shows LBS traffic by source to all Starbucks locations in the US on May 4, 2016, as measured by MomentFeed. I should note that more than 50% of Starbucks customers engage in some way when they visit a store, and 70% of those engage more than once per visit.
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