Media Coverage
May 9, 2012
socalTECH.com
MomentFeed Integrates Instagram
Santa Monica-based MomentFeed, the developer of location analytics software for companies, said today that it has integrated with the popular photo sharing and social networking app Instagram. MomentFeed said that, in addition to tapping into analytics information about Instagram, it has released a new publishing tool…
May 8, 2012
Clickz
Sinatra’s Old Haunts Turn to Foursquare
Frank Sinatra was known to frequent Barney’s Beanery in Los Angeles and Monte’s in Brooklyn back in the Rat Pack heydays. But would Ol’ Blue Eyes get a kick out of Foursquare the way some patrons of the two historic eateries do now? ClickZ recently spoke with the restaurants about their social media campaigns…
April 19, 2012
AdAge
Foursquare Eyes June for Launch of New Advertising Platform
Foursquare aims to launch a paid-media platform in mid-June and is pitching brands to become launch partners, according to a person familiar with the matter. The new product will allow merchants to promote a deal to check in at a given area through its existing merchant platform, which allows businesses to claim their Foursquare listings.
April 9, 2012
Retail TouchPoints
Cinnabon Improves Customer Engagement Nearly 700% at POS
Localized marketing is coming to the forefront among retailers. With the continued rise of the Social, Mobile, Local (SoMoLo) shopper, merchants are seeking new and innovative ways to reach customers that are in-store and ready to buy. Although many companies still struggle to determine an optimal localization strategy, best-in-class retailers are reaping the benefits.
April 4, 2012
1to1 Magazine
Cinnabon’s Online Customer Engagement Gets Stickier
Approximately 4 percent of American adults are using their mobile phones to check into locations using geosocial services, according to research by the Pew Internet & American Life Project. Based on last census, which estimates that there are more than 234.5 million Americans over the age of 18, nearly 9.4 million adults are using location-based services.
March 29, 2012
Street Fight
MomentFeed Sifts Cinnabon Data to Up Customer Engagements
Duplicate venues are a major problem for national chains looking to encourage customers to check-in on Foursquare — since it’s downright impossible to track engagement and manage interactions when customers are checking-in at locations that haven’t been verified. In an effort to solve this problem, Cinnabon turned toMomentFeed for help in 2011.
March 21, 2012
socalTECH.com
MomentFeed Ties With Retailigence
Santa Monica-based MomentFeed, the startup developing location based analytics software aimed at retailers, said late Tuesday that it has partnered with Retailigence, which provides information on local store inventory to shoppers. MomentFeed, which was founded by Rob Reed, said that the integration between the two will provide retailer with a web-based interface to visualize and analyze data…
March 15, 2012
Mobile Marketer
Cinnabon Sees 671 Percent Increase in Consumers Engagement through Mobile, Social Campaign
Cinnabon saw a 671 percent increase in consumer engagement at the point-of-sale by incorporating foursquare, Facebook and Twitter into its marketing mix. The company worked with MomentFeed on the marketing campaign. Consumer engagement was measured across Facebook, foursquare and Twitter.
March 13, 2012
socalTECH.com
MomentFeed Powers Cinnabon
Santa Monica-based MomentFeed, the location-based analytics firm headed by Rob Reed, has scored a win with retailer Cinnabon, the firm revealed today. The firm said that Cinnabon saw a 671 percent increase in customer engagement across its U.S. locations from using MomentFeed’s platform.
March 13, 2012
Nation’s Restaurant News
Building Value with Social Media Campaigns
Restaurant brands have invested significant time and money over the past few years on social-media campaigns to increase such engagement metrics as Facebook “likes,” Twitter mentions, and Facebook and Foursquare check-ins. But merely attaining these tokens of customer approval is no longer enough, restaurant executives say.
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