March 8, 2013
California coffee chain The Coffee Bean and Tea Leaf, which has some 900 outlets in 23 countries, is using digital technology to help it respond to customers on a micro-local level. Although the coffee emporium’s reach is large, it faces a common problem: how can a three-person social media team in Los Angeles keep up with hundreds of posts by customers in far-flung locations from Kuala Lumpur to Mexico City?
March 5, 2013
7-Eleven, Home Depot, JCPenney and The Coffee Bean & Tea Leaf are building up their mobile and social efforts and incorporating location into the mix to drive consumer engagement. The companies teamed up with MomentFeed to power their social marketing efforts at the local level.
March 5, 2013
An increasing number of merchants are adding new solutions designed to maximize the value of their social media marketing efforts. Recently, 7-Eleven, Home Depot, JCPenney, and The Coffee Bean & Tea Leaf have implemented MomentFeed, a location-based social marketing platform.
February 22, 2013
Nation’s Restaurant News
Social marketing platform MomentFeed finds special promotions, interacting with users can boost exposure. Restaurants must consider the whole customer experience to leverage the full power of photo-sharing app Instagram, a social media researcher said.
February 14, 2013
Merchants are working towards building stronger relationships with customers by putting a more relevant and local spin on their cross-channel marketing strategies. By harnessing the power of Facebook Place Pages, Twitter and Instagram, organizations can to just that, and in turn, boost engagement, loyalty and overall purchase rates.
February 12, 2013
Building platforms at the local level can be incredibly messy. No one knows this as well as Facebook, Foursquare, Google, and Yelp. Except for maybe the multi-location national brands like convenience stores and big box retailers that must manage the presence of hundreds to thousands of individual locations on each of the relevant social and digital platforms.
January 30, 2013
Instagram snaps of the delicious meal you’re about to eat are such a cliché, they played a starring role in CollegeHumor’s hilarious takedown of the Facebook-owned photo-sharing site. But for restaurateurs, these pics are no joke: People are taking a massive number of photos of food, and Instagram’s Photo Map feature instantly shows what’s being served at a restaurant.
January 30, 2013
The Huffington Post
With the introduction of Facebook search aka Graph Search, brands with multiple locations will soon find their Facebook strategy turned on its head. Which is to say that the value of marketing on Facebook is about to shift dramatically and disproportionately from the brand level to the local level for these types of companies.
January 23, 2013
Street Fight Magazine
At Texas Roadhouse, communications director Dave Dodson is taking a local approach to marketing a national company. Rather than creating a single Facebook page to serve as a hub for all 300 plus Texas Roadhouse locations, Dodson and his team have created local Facebook pages for each restaurant in the national chain.
December 21, 2012
Nation’s Restaurant News
The restaurant industry’s most effective digital and mobile campaigns in 2012 showed the power of using new media not for fan acquisition but for fan engagement. Some were high-profile giveaways like Papa John’s online-ordering promotions that featured NFL quarterback Peyton Manning and tied in with the Super Bowl…
December 18, 2012
Texas Roadhouse is making mobile an integral part of its strategy via an initiative that incorporates Facebook Places, foursquare and Instagram. Through the initiative, Texas Roadhouse uncovered a significant difference in engagement on content published to the local Facebook Place pages and content published to the brand page.
December 12, 2012
See this graph? It might not look like much, but it’s proof. Proof of what? Proof that a social media strategy, if done right, can equate to sales. Now you’re probably wondering what “done right” means…right? Well, it’s not one size fits all.
October 9, 2012
Before he decided to run a contest that combined Instagram photos with Foursquare and Facebook check-ins, Barney’s Beanery regional manager AJ Sacher knew he needed to come up with a way to measure the results. By tying his campaign into the MomentFeed platform, Sacher was able to track how engagement in his promotion translated to increased traffic at his five Southern California locations.
September 10, 2012
The payoff of Social, Local and Mobile (SoLoMo) is persuading retailers to rethink their strategies for winning and maintaining customer loyalty. As consumers become more hyper-connected and informed via social and mobile behaviors, merchants increasingly are tapping localized and personalized marketing tactics to create more pertinent marketing messages, offers and merchandising.
August 6, 2012
Goofy sports bar and restaurant Barney’s Beanery increased customer engagement on Foursquare and Instagram with a two-month campaign on social media marketing platform MomentFeed. Customers could compete for gift cards, t-shirts and the best tables to watch the NBA finals on the restaurants’ screens by taking photos, tagging them and posting them to the two sites.
July 18, 2012
Foursquare will start letting businesses capitalize on the enthusiasm of customers who’ve checked in repeatedly by rolling out a way to message them, starting today. Through the “local updates” tool, businesses can send their updates to a pool of users who will be picked by Foursquare’s algorithm based on the frequency and recency of their check-ins and the businesses they’ve “liked”…