About MomentFeed

Our Values

MomentFeed operates on four core values: Excellence, Partnership, Entrepreneurship and Authenticity. We aspire to achieve absolute excellence in everything that we do. We have the utmost respect and appreciation for all of our partners and clients. We are a company of innovators and entrepreneurs and are open, genuine, and authentic in how we interact with our colleagues, partners and stakeholders. All of these values are centered around driving the success of our clients and the happiness of our employees.









A History of Innovation

Founded by Rob Reed in 2010, he set out to address the convergence of social, mobile and local marketing. Anticipating the difficulty traditional marketers would encounter in adapting to the shift in consumer expectations, Rob developed a revolutionary product designed to enable corporate marketing to reach the masses through social media. He realized early on that the enterprise was failing at the local level. Large brands were unable to communicate and even be seen in the digital landscape.

Rob developed the MomentFeed platform to address the unique challenges of the enterprise. In the years since his innovative solution took hold, the platform has matured as a comprehensive solution for brands to harness their digital assets, delivering relevant, localized marketing at scale.

Today, MomentFeed, headquartered in Santa Monica, CA, is home to more than 50 employees and growing. MomentFeed is driven by continuous innovation that delivers measurable business results for our clients.

July 2010
MomentFeed is founded in
Rob Reed’s garage.
January 2011
MomentFeed launches in
July 2011
MomentFeed secures $1.2
Million in Series AA
January 2012
SoLoMo Manifesto is
published establishing
MomentFeed as a thought
leader for the industry
January 2012
Partnership launched with Foursquare
February 2012
Version 1.1 is released
allowing engagement at the
local level via Facebook,
Foursquare, and Twitter
May 2012
Integration with Instagram
and the release of curation
and publishing tools for
distributing user-generated
February 2013
$1.8 Million in additional
funding secured
April 2013
Robert Blatt joins the team
as CEO
September 2013
MomentFeed is accepted
into the Facebook Preferred Marketing Developer Program
December 2013
$5.5 Million Round of Series A Funding led by Signia Venture Partners
January 2014
The release of new campaign management capabilities for national
brands to deliver authentic marketing at scale
February 2014
Moved headquarters from 3rd Street Promenade to 30th Street in Santa Monica
May 2014
Launched solution to help brands manage Facebook ratings & reviews
October 2014
New Campaigns product is launched as part of the MomentFeed platform




Chairman & CEO
VP of Product
VP of Partner Development

Robert Blatt – Chairman & Chief Executive Officer

Robert Blatt serves as the Chairman and CEO of MomentFeed with more than 25 years of senior management experience across telecommunications, enterprise software, business-to-consumer, and SaaS companies.

Robert has successfully transformed visions into reality at telecommunications, enterprise software, business to consumer and SaaS companies. While the industries have varied, results have always come through constant focus on customer success, flawless execution and teams that are capable of rapid learning and innovation.

Robert’s previous roles include SVP of Product and Service Development at Ascent Media, VP and GM of Personal Media at AOL, and CEO of Outcome.

“I have a phenomenal wife and three crazy, wonderful girls aged 14, 14, and 12. Somehow I still find the time to surf regularly, do yoga most mornings, go for a run only when absolutely necessary and read ridiculously long sci-fi/fantasy series.”

Rob Reed – Founder

Rob Reed founded MomentFeed in 2010 and serves as Chief Innovation Officer, working closely with the company’s brand and platform partners to deliver the most innovative marketing solutions. As a pioneer in the location-based marketing space, he speaks and writes frequently on the convergence of social, local, and mobile (SoLoMo) and its implications for brands.

Rob’s background is in journalism and marketing. He spent 10 years writing about snowboarding, luxury travel, and automotive culture for such magazines as National Geographic Adventure, Elite Traveler, and Men’s Journal. He authored The Way of the Snowboarder (Harry Abrams Books), published in 2005, and later started MaxGladwell.com, a leading independent blog on social media, sustainability, and geolocation. Max Gladwell has been syndicated on Mashable, The Huffington Post, Treehugger, and more than 100 other blogs.

Rob also worked in cleantech for several years as SVP of Marketing for Earth Biofuels, a publicly traded energy company. He collaborated with Julia Roberts, Willie Nelson, and Morgan Freeman to promote biodiesel fuel as a clean alternative to petroleum, specifically in our nation’s school buses.

Adam Schneider – Chief Financial Officer

Adam Schneider handles day-to-day operations, financial management and reporting, and strategic partnership development in his role at MomentFeed.

Most recently, Adam served as Vice President of Business Development at Zumbox where he was responsible for identifying, structuring, and managing strategic partnerships as well as managing the company’s enterprise solutions business focused on licensing the Zumbox platform to postal operators outside of the US.

Prior to Zumbox, Adam was Managing Director of Taberna Securities in London, England. At Taberna (a subsidiary of RAIT Financial Trust – NYSE: RAS), Adam was responsible for a group that originated loans for two European funds distributed by Merrill Lynch. Prior to Taberna, Adam was a Vice President at Cohen & Company (AMEX: COHN), a boutique investment bank with offices in New York, London, Paris, and Philadelphia. While at Cohen, Adam was involved in the origination of new issue debt securities for placement into a series of funds with close to $20 billion of assets.

Adam holds a bachelor’s degree in Economics and Psychology from Washington University in St. Louis.

Patrick Kirby – Chief Technology Officer

Patrick Kirby has more than 25 years experience architecting, designing and implementing software solutions on a variety of platforms, including personal computers, embedded systems, networking devices, the web and cloud computing.

Prior to joining Momentfeed, Patrick was VP of Engineering at Zumbox where he was responsible for the architecture of the Zumbox Cloud Services product for digital postal mail as well as the growth and management of the engineering team.

Before Zumbox, Patrick was a Principle Software Engineer at Commission Junction, a division of ValueClick, Inc. and global leader in affiliate marketing solutions. Prior to that, he was a Senior Software Architect at 5Square Systems. Patrick has also held positions of Director of Software, Software Manager and Software Project Manager at various OEM networking device companies, including Vernier Networks, Allegro Networks, Troika Networks, Xylan (Alcatel) and ADC/Fibermux.

Patrick holds a bachelor’s degree in Electrical Engineering and Computer Science from the University of Southern California.

Derek Browers – VP of Product

Derek Browers joined MomentFeed as its first employee in 2010 and has played a central role in the company’s growth where he now heads up product development.

Prior to joining MomentFeed, Derek spearheaded marketing efforts for The Broad Center for the Management of School Systems, a non-profit organization that trains executives to lead urban school districts. Prior to that, Derek was a talent agent at The Gersh Agency where he led market research and analysis efforts for the TV literary department.

Derek holds a bachelor’s degree from California State University, Northridge and an MBA from Loyola Marymount University where his graduate thesis research on mobile marketing in Germany, Switzerland, the Czech Republic, and Italy was published in the International Journal of Mobile Marketing.

Matt Marshall – Vice President of Partner Development

Matt Marshall is the Vice President of Sales at MomentFeed. Matt joins the team with more than 17 years of sales experience and a track record of consistently achieving sales goals and contributing to business growth in highly competitive markets.

Most recently, Matt was the Area Vice President at Citrix (Online Services Division) where he achieved a 25% year over year total growth and led his team to the first Enterprise segment success for the company.

Matt is also no stranger to building out startups. Prior to his work at Citrix, Matt worked as the Director of Global Outbound Lead Generation at the SAP SaaS company, SuccessFactors, where he scaled the team from six to more than 80 employees across global offices.

Matt holds a bachelor’s in Business Administration from Saint Leo College in Newport News, VA.

Board of Directors

Robert Blatt


Rob Reed


David Cremin

DFJ Frontier

Ed Cluss

Signia Venture Partners

Salil Pradhan

Draper Nexus



Careers at MomentFeed

Here at MomentFeed we’re always innovating and looking for people to help us do it! Headquartered in Santa Monica, CA, MomentFeed is home to more than 50 happy employees who are helping to revolutionize the world of marketing. We support BYOD (bring your own dog), have catered lunches every Thursday, flexible time off and lots of free snacks. Did we mention the free snacks?

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