Research shows that SoLoMo (social + local + mobile) is the key to connecting with Generation Y
The Next Web published a broad aggregation of research-based stats for Generation Y marketers. Following are the most relevant highlights for multi-location brands seeking to connect with Generation Y (ages 13 – 24) and establish brand affinity and loyalty with the most powerful generation of consumers the country has every known.
- 66% would look up a store after learning their friend had checked in
- 71% report having liked a brand on Facebook just to receive an offer
- 91% make their Facebook Places and Foursquare check-ins public.
- 52% have over 300 friends on Facebook. Top 10%, over 1,000.
- 58% use Twitter “all the time”
- 62.7% of US undergraduates surveyed had an internet-capable handheld device.
- 67% access Facebook from their smart phone
- 75% upload photos via mobile
- 12% use foursquare
- 38% of students surveyed said they could not go more than 10 minutes without checking their digital device—about the time it takes to walk to class.
- 62% of youth brand and technology decisions are influenced by friends and family
- 23% access social network sites on their phones
- 11% purchase things via their phones
If you’re a major retail, restaurant, hospitality, or banking brand, the best way to connect with this generation is on mobile in a social context while they are in one of your actual locations…which to say, when they are present and engaged at the point of sale.
For more information, download The SoLoMo Manifesto.
Photo Credit: Mobile Youth
