Publishes whitepaper on location-based marketing:
From Hype to Holy Grail, Location is the New Frontier in Digital Marketing
We’re celebrating the official launch of MomentFeed today at the Geo-Loco Conference in San Francisco. To mark the occasion, we’re publishing a whitepaper for the benefit of marketers, agencies, and the location-based services (LBS) industry. From Hype to Holy Grail focuses on the opportunities and challenges of location-based marketing as well as those of the LBS industry.
MomentFeed was founded by Rob Reed, an entrepreneur and thought leader on the topics of marketing and sustainability. He’s also the founder of MaxGladwell.com, an industry-leading blog on social media, geolocation, and sustainability. Rob recently served as Vice President of Marketing and Government Relations for online postal mail provider Zumbox and has twice been ranked among the Top 100 Social Media and Internet Marketing Bloggers (#32) by Cision.
MomentFeed develops location-based marketing strategies and technology solutions. We help agencies and large brands effectively leverage this new channel. The service offering includes a proprietary analytics solution for monitoring, managing, and optimizing location-based campaigns. We work with multiple location-based service (LBS) providers to offer a wide range of engagement options with maximum reach and frequency. The MomentFeed platform enables brands to address the entire LBS market.
“The context of the Geo-Loco Conference is ideal for the launch of MomentFeed,” Reed said. “The focus on how brands can leverage geo and how geo can leverage brands is exactly what MomentFeed is about. There is truly a yin-yang dynamic in location at this early stage. Brands and LBS providers need one another. And consumers need them to work together. At the end of the day, it’s a win-win-win if done right. That’s why MomentFeed exists.”
The MomentFeed platform helps marketers to understand the LBS channel. It enables foot-traffic monitoring for thousands of locations and multiple LBS providers. It provides aggregate data as well as an algorithm that determines the level and value of location-based engagements. It also provides competitive analysis.
The MomentFeed team consists of an experienced group of marketing and technology executives who believe the nexus of mobile, social, and location amounts to the Holy Trinity—as well as the Holy Grail—of marketing.
